Case Studies | Sikandar Ali Safdar – Amazon Growth Expert
Case Studies

Real brands.
Measurable results.

A documented record of Amazon growth work — from rescue operations on bleeding ad accounts to multi-channel launches that turned unknown products into category leaders.

100+
Brands Managed
9+
Years on Amazon
7fig
Revenue Generated
40%
Avg ACoS Reduction
Amazon PPC
Scaling Sponsored Ads with 68% less wasted spend
Beauty & Personal Care · US Marketplace
📈

A beauty brand's Sponsored Products campaigns were burning 54% ACoS with no negative keyword strategy. Rebuilt campaign structure, added exact/phrase/broad segmentation, and introduced dayparting — cutting ACoS to 19% while sales volume tripled.

−64%
ACoS Drop
Sales Volume
4.1×
ROAS
Listing SEO
14 keywords on page 1 within 8 weeks of reoptimization
Sports & Outdoors · UK Marketplace
🔍

An outdoor gear brand had listings with keyword-stuffed titles and no A+ Content. Rewrote all copy with semantic keyword clustering, redesigned A+ modules for mobile, and built a backend keyword library — organic sessions increased 220% in two months.

+220%
Organic Traffic
14
Page 1 Keywords
+38%
Conversion Rate
FBA Management
Account health restored after suspension threat
Home & Kitchen · Canada Marketplace
🛡️

A Canadian seller received multiple policy warnings and faced ASIN suppression due to compliance issues and unresolved customer feedback. Executed a full account audit, filed correct appeal plans, resolved 11 open cases, and restored all ASINs within 22 days.

22
Days to Restore
11
Cases Resolved
100%
ASINs Reinstated
Product Launch
Zero to BSR #12 in 6 weeks with launch PPC strategy
Baby Products · US Marketplace
🚀

A private label brand entering a competitive baby products niche needed a full launch strategy. Built a launch PPC roadmap, optimized listing for conversion before launch day, ran targeted Vine reviews, and executed a keyword velocity plan to gain ranking momentum fast.

#12
Best Seller Rank
6 wks
Time to Rank
$52K
Month 3 Revenue
Amazon PPC
Sponsored Brand & Display strategy driving 2.9× brand ROAS
Pet Supplies · US Marketplace
🎯

A pet brand relied exclusively on Sponsored Products and was invisible on top-of-search placements. Built out a full Sponsored Brands video strategy and ASIN-targeted display campaigns — brand awareness metrics lifted 180% and overall ROAS jumped from 1.1 to 2.9.

2.9×
Brand ROAS
+180%
Brand Awareness
+67%
NTB Customers
Listing SEO + A+ Content
Conversion rate doubled with A+ redesign and mobile SEO
Health & Wellness · US + UK Marketplace

A supplement brand had poorly structured A+ content with no brand story and listings not optimized for mobile. Rebuilt A+ modules, added comparison charts, rewrote bullet points to address objections, and restructured backend keywords — conversion rate went from 9% to 19%.

+112%
CVR Lift
19%
Final CVR
+89%
Revenue Impact

How each engagement works

Every brand gets a structured process — not cookie-cutter tactics but a strategy built around their specific situation and goals.

01
Deep Account Audit
Full review of PPC data, listing quality, keyword coverage, account health, FBA metrics, and missed revenue opportunities.
02
Custom Growth Roadmap
A 90-day priority plan with specific actions, KPI targets, and milestones tailored to the brand's category and goals.
03
Execution & Management
Hands-on PPC management, listing rewrites, A+ design, catalog fixes, and Seller Central work — done, not just advised.
04
Weekly Reporting & Iteration
Clear weekly data summaries showing what changed, what worked, what's next — no vanity metrics, no confusion.

What clients say

Direct feedback from Amazon sellers and brand owners who've worked with me.

★★★★★
"Sikandar completely transformed our ad account. In 3 months our ACoS dropped from 48% to 17% and our monthly revenue went from $11K to $38K. He explains everything clearly and is always available."
JM
James M.
Private Label Seller · US
★★★★★
"We hired Sikandar after our account was at risk of suspension. He handled every case, wrote our appeal, and got everything resolved in under a month. Incredibly professional and knowledgeable."
SR
Sara R.
eCommerce Brand Owner · UK
★★★★★
"The listing optimization alone was worth every dollar. Our conversion rate doubled after Sikandar rewrote our copy and redesigned the A+ Content. Highly recommend for any serious Amazon seller."
TA
Tariq A.
7-Figure Amazon Brand · UAE

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